The organisers of ATRAX 2027 have released their October update on the fair, which brings together attractions, recreation, urban design and urban technologies under one roof. The fair takes place on 28–30 January 2027 at Istanbul Expo Center (İstanbul Fuar Merkezi) and aims to become an international meeting point for city and facility projects across the EMEA region. TRBW is an official media partner of ATRAX 2027.
Key points
- ATRAX 2027: 28–30 January 2027, Istanbul Expo Center, 6 halls and 60,000 m² of exhibition space.
- Four areas in one fair: attractions, recreation, urban design and urban technologies.
- Visitors: manufacturers, international buyers, investors, municipalities, operators and project owners.
- New special areas: SMARTKENT (smart-city technologies), AQUALAND (pools, water, spa and wellness) and EVENT ARENA (events and experience technologies).
- A B2B and B2G matching programme connects municipalities and investors with technology suppliers.
Why cities are investing in public spaces
As cities grow, demand rises for public spaces, social facilities and accessible experiences that improve quality of life. Parks, squares, sports and attraction areas, waterfronts and social centres are becoming investment areas that make cities more attractive, economically active and socially connected. Technology is now part of every stage, from the design and operation of these spaces to energy use and the visitor experience.
ATRAX addresses this shift with one integrated exhibition that brings together products, technologies, design and services for cities, facilities and living spaces.
ATRAX 2027 at a glance
| Dates | 28–30 January 2027 |
| Venue | Istanbul Expo Center (İstanbul Fuar Merkezi), Istanbul |
| Exhibition space | 6 halls, 60,000 m² |
| Organiser | Tureks International Fairs |
| Theme | Urban Wellness – Kentsel Mutluluk |
| Website | en.atraxexpo.com |
What is new at ATRAX 2027?
Under the “Urban Wellness – Kentsel Mutluluk” vision, ATRAX 2027 adds three special areas:
- SMARTKENT – Urban Technology and Cooperation Meeting: smart-city services, mobility and transport, energy and smart infrastructure, AI and data management, security, environment and waste, digital municipality applications, vending and self-service systems.
- AQUALAND: pools, water technologies, spa and wellness.
- EVENT ARENA: events, culture and experience technologies.
The Urban Wellness Talks – Orange Stage will host sessions on digital transformation, smart municipalities, sustainable infrastructure, data, mobility, energy, security and citizen services.
The ATRAX Project–Solution B2B & B2G Programme matches municipalities, public bodies, investors and project owners with technology companies. Both sides submit their projects or solutions in advance, and meetings are scheduled during the fair when both agree. The programme creates no purchase or tender commitment.
Nergis Aslan, Chairman of the Board of Tureks International Fairs, stresses that smart-city transformation is not just about buying technology: it starts with identifying a city’s real needs and matching them with the right solutions.
Why ATRAX matters for companies from Central Asia and the CIS
New shopping malls, amusement parks, family entertainment centres and city parks are opening in Kazakhstan, Uzbekistan and Azerbaijan, and much of the equipment comes from Türkiye. ATRAX is a chance to meet Turkish manufacturers of attractions, playground and water-park equipment, as well as smart-city technology suppliers, in one place. Municipal and investment teams can also use the B2G programme to present their projects to suppliers directly.
Frequently asked questions
When and where is ATRAX 2027?
On 28–30 January 2027 at Istanbul Expo Center (İstanbul Fuar Merkezi).
Who should visit?
Municipalities and public bodies, investors and developers, operators of parks, malls and leisure facilities, buyers of attraction and recreation equipment, and smart-city technology companies.
What is the B2B & B2G programme?
A matching service that schedules meetings between project owners and technology suppliers during the fair, without any purchase or tender obligation.
Source
- ATRAX 2027 press release, October 2026 (Tureks International Fairs).
- “SMARTKENT, ATRAX 2027 kapsamında İstanbul’da gerçekleştirilecek”, Foreks, 30.09.2026
- Official ATRAX website
This material is for information purposes and was prepared in the framework of TRBW’s media partnership with ATRAX 2027. Please check dates and participation terms on the official website.