Broad Product Display Highlights Innovation and Farmer Support
TürkTraktör presented a wide range of products and services at the Konya Agriculture Fair, held from April 7 to 11, featuring new tractor models from its New Holland and Case IH brands alongside agricultural equipment, precision farming technologies and after-sales solutions.
The company used the event to highlight its latest offerings for farmers and agricultural businesses, underscoring its focus on productivity, digitalisation and service support across Türkiye’s agricultural sector.
New Tractor Models Take Centre Stage
Among the models showcased at the fair were the New Holland T5 Dual Command Limited Edition, the Case IH JXB Phase 5, the JXE Orchard Phase 5 and the JXC Limited Edition.
Visitors were also able to review a broader portfolio ranging from tractors and harvesting machinery to precision agriculture systems and updated features of the company’s Tarlam Cepte mobile application.
The display reflected TürkTraktör’s strategy of combining machinery with digital tools designed to improve operational efficiency and farm management.
Focus on Precision Agriculture and Digital Solutions
The company placed particular emphasis on precision agriculture technologies and digital applications, areas that are becoming increasingly important for producers seeking higher efficiency and more data-driven decision-making.
By presenting these technologies alongside its machinery portfolio, TürkTraktör aimed to demonstrate how integrated solutions can support farmers in improving productivity while managing costs more effectively.
Executive Comments on the Importance of the Fair
Matthieu Séjourné, company leader of TürkTraktör, described the Konya Agriculture Fair as an important meeting point for Türkiye’s agricultural industry.
He said the event provides a valuable opportunity to engage directly with producers and discuss the future of agriculture. Séjourné also stressed that precision farming technologies and digital solutions are helping to raise efficiency, adding that the company continues to support farmers through its strong dealer network and after-sales services.
Fair-Specific Campaigns and Customer Engagement
TürkTraktör also introduced special promotional campaigns during the fair, offering various discounts on tractors, equipment, precision agriculture products and after-sales services.
As part of its customer engagement activities, the company organised a raffle in which one participant will have the chance to win a New Holland T580B tractor. The campaign is open across Türkiye, with further details available at the company’s stand.
Strategic Importance for the Agricultural Market
TürkTraktör’s presence at the Konya Agriculture Fair underlined the growing importance of innovation, service quality and digital transformation in Türkiye’s agricultural machinery market.
For industry professionals and investors, the company’s showcase signalled continued demand for advanced machinery and integrated farming solutions as the sector adapts to changing productivity and sustainability requirements.