Beauty & Care Istanbul 2026 Highlights Growing Interest in “Made in Russia” Cosmetics
Russian Companies Showcase Competitive Products in Türkiye
Beauty & Care Istanbul 2026, held on March 26–29 in Istanbul, brought together international companies from the cosmetics and personal care industry.
As part of the exhibition, manufacturers from various regions of Russia presented their products, successfully showcasing their capabilities in cosmetics and personal care solutions.
Strong Market Interest and B2B Engagement
Russian companies attracted significant attention from visitors with their:
- high-quality product standards
- competitive positioning
- export-oriented portfolios
Throughout the exhibition, numerous B2B meetings were held with Turkish companies, creating opportunities for potential partnerships and distribution agreements.
Nail Care Segment Stands Out
Particularly strong interest was observed in the nail care segment, where Russian products gained notable attention from Turkish market players.
Many local companies actively explored:
- distribution partnerships
- long-term cooperation opportunities
This trend highlights the growing demand for specialized beauty products within Türkiye’s expanding personal care market.
Rising Demand for “Made in Russia” Products
Products branded under the “Made in Russia” label continue to gain traction in the Turkish market, reflecting increasing recognition and trust among local buyers.
Industry participants expect that the connections established during the exhibition will translate into concrete business collaborations in the near future.
