Beauty & Care Istanbul 2026 Highlights Growing Interest in “Made in Russia” Cosmetics
Manufacturers from various regions of Russia presented their cosmetics and personal care products at Beauty & Care Istanbul 2026, held March 26–29 in Istanbul. Russian participants drew strong attention from Turkish business communities thanks to their high-quality standards, competitive positioning, and export-oriented portfolios.
Strong Market Interest and B2B Engagement
Throughout the exhibition, Russian companies held intensive B2B meetings with Turkish partners, discussing distribution agreements, long-term partnerships, and joint projects. As Timur Safin noted, the contacts established during the event are expected to translate into concrete commercial agreements in the near future.
Nail Care Segment Stands Out
The nail care segment emerged as one of the exhibition’s most notable highlights. Russian products in this category received particularly strong interest, with many Turkish companies actively exploring distribution and long-term cooperation opportunities. This reflects both the growing demand for niche personal care products in Türkiye and the increasingly serious regard Turkish business gives to “Made in Russia” beauty brands.
Rising Demand for “Made in Russia” Products
Products under the “Made in Russia” label continue to gain traction in the Turkish market, with local buyer recognition and trust steadily growing. Beauty & Care Istanbul 2026 became yet another confirmation of this trend.