E-Export in Türkiye: Opportunities for International Brands in 2025
In 2025, Türkiye is placing a strategic focus on developing e-ihracat — electronic export trade — opening up significant opportunities for entrepreneurs from the CIS and beyond. With strong backing from the Turkish Ministry of Trade, new pathways are emerging for both local and international companies to expand into global markets through online sales.
Government Support: Tools Available to Exporters
The Turkish Ministry of Trade has designated 55 priority countries for export in 2025 and rolled out an extensive support package. These initiatives are designed to boost e-commerce and promote Turkish goods and services internationally.
Key areas of government support include:
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Support for digital marketplaces: Funding is available to promote products on platforms such as Amazon, Etsy, and others.
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E-export consortia: Companies can form cooperatives to jointly enter international markets.
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Education and consultancy support: Training programs on e-export logistics, customs regulations, and legal compliance.
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Market research assistance: The government covers up to 70% of expenses for international market research.
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VAT exemptions and micro-export benefits: Special incentives for SMEs, including simplified customs procedures for low-volume exports.
More detailed information is available on the official website of the Turkish Ministry of Trade: trade.gov.tr
Digital Channels for E-Export: Where to Sell
Choosing the right platforms is essential for successful e-export. In Türkiye, both local and global e-commerce platforms are growing rapidly, offering access to international customers and helping businesses — from manufacturers to retailers — scale effectively.
Top platforms for digital export include:
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Trendyol: One of Türkiye’s largest online retailers, now expanding internationally via Trendyol Express.
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Hepsiburada: Often referred to as “Türkiye’s Amazon,” it is actively enhancing its export features.
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N11: A major marketplace with options for integration into global platforms.
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Amazon Türkiye: The local arm of the global giant offers robust tools for sellers, including advertising, logistics, and analytics support.
Why CIS Entrepreneurs Should Start with Türkiye
Türkiye’s unique geographic position — bridging Europe, Asia, and the Middle East — makes it an ideal launchpad for international online sales. Government programs have significantly lowered the barriers to entry, especially for startups and small businesses.
Key advantages of entering the Turkish market:
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Access to a well-developed logistics and fulfillment infrastructure, with export shipping subsidies.
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The opportunity to test international markets through duty-free micro-export channels.
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Russian-language support available through consulting firms and government-backed programs.
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Participation in international trade fairs and B2B meetings with government sponsorship.
Conclusion
Türkiyeis creating a favorable environment for international entrepreneurs — including those from the CIS — by offering flexible digital export channels, subsidies, and government-backed initiatives. To capitalize on these opportunities, businesses should explore available platforms, understand the support mechanisms, and engage with the relevant regulatory bodies in advance.