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How to Optimize Your Supply Chain When Trading with Türkiye

Best practices for optimizing your supply chain when importing or exporting to and from Türkiye.
Turkish Business World 3 January 2025 6 minutes read

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how-to-optimize-your-supply-chain-when-trading-with-turkiye

Understanding the dynamics of international trade with Türkiye

When engaging in international trade, particularly with a country like Türkiye, optimizing your supply chain is crucial for maintaining competitiveness, reducing costs, and ensuring timely deliveries. Türkiye, with its strategic location between Europe and the Middle East, offers a unique set of opportunities and challenges that require careful consideration.

Understanding Türkiye’s trade landscape

Türkiye’s export performance has been robust, especially in 2024. According to the Turkish Ministry of Trade, exports to D-8 countries have surged by 18.3% during the first nine months of 2024, reaching $7.46 billion. This growth underscores the country’s economic resilience and its strategic focus on developing markets.

Türkiye’s trade agreements, including the Turkey-EU Customs Union, play a significant role in its supply chain dynamics. The customs union allows for preferential tariffs covering 37.9% of Turkey’s exports and 44.1% of EU exports, making it an attractive location for manufacturers looking to access European markets. However, the absence of trade deals with major economies like the United States and China presents both challenges and opportunities for further integration into global supply chains.

Logistics tips for optimizing supply chain

Supply chain agility

In today’s fast-paced business environment, supply chain agility is essential. Companies must be nimble to respond to changing market conditions and technological advances. Harnessing the power of self-managed onboarding, change and exception management can help achieve this agility. For instance, using advanced logistics software can enable real-time tracking and quick adjustments to supply chain operations, ensuring that your supply chain remains competitive.

Demand forecasting

Accurate demand forecasting is critical for optimizing supply chain operations. By analyzing factors such as sales history, seasonality, economic trends, and market conditions, logistics companies can better prepare and plan their resources. This approach helps in managing inventory levels, scheduling, and transportation more efficiently, reducing the risk of supply chain disruptions. For example, if a company anticipates a spike in demand, it can ensure adequate resources are available to meet the increased orders.

Efficient transportation

Given the rise in eCommerce and the demand for faster shipping, logistics companies in Türkiye can benefit from strategies like Less Than Truckload (LTL) shipping. LTL allows multiple smaller orders from various companies to be consolidated onto one carrier, optimizing vehicle space and reducing costs. This method is particularly useful for companies that do not have enough orders to fill an entire truckload, making it a cost-effective and efficient solution.

Leveraging technology

Advanced technologies such as digital twins and artificial intelligence (AI) are transforming supply chain management. Companies operating in Türkiye can leverage these technologies to enhance their supply chain operations. For instance, using AI for predictive analytics can help in identifying potential bottlenecks and optimizing network designs. Case studies from the anyLogistix Conference 2024 highlight how companies like Phoenix Analytics and SimPlan AG have successfully implemented these technologies to reduce costs and improve service levels.

Harmonizing trade policies and regulations

Türkiye’s trade with various regions, including the EU and D-8 countries, requires harmonizing trade policies and regulations. Ensuring compliance with these regulations can streamline the export and import processes, reducing delays and costs. For example, the ongoing negotiations to update the Turkey-EU Customs Union aim to modernize the agreement and address challenges such as visa procedures, which can significantly impact supply chain efficiency.

Specifics of Turkish aspects

Labor and wages

Türkiye faces competition from other regions in terms of labor costs and availability. The country’s well-documented inflation challenges have led to significant wage growth, with a 49% annual increase in wages in local currency terms over the past five years. However, the depreciation of the Turkish lira and the dollarization of many costs have mitigated some of these challenges. Companies need to carefully manage labor costs and availability to maintain their competitive edge.

Political and policy risks

Political and policy risks in Türkiye are generally low, with stable government policies expected ahead of the next elections in May 2028. However, the regulatory burden is higher than in many peer countries due to the risk of limited US and EU sanctions on Russia-linked businesses. Companies should be aware of these risks and plan accordingly to ensure smooth operations.

Geopolitical position

Türkiye’s geopolitical position, particularly its relations with NATO and Russia, can impact trade dynamics. The country’s efforts to source natural gas from Central Asia to reduce reliance on Russia and its increased trade with Russia despite US, EU, and allied restrictions are significant factors. These geopolitical considerations can influence supply chain decisions and require careful planning.

Case studies and examples

Several companies have successfully optimized their supply chains in Türkiye by leveraging advanced technologies and strategic planning. For instance, a multinational FMCG distributor in Türkiye implemented an optimized network design and strategic investment planning to deal with high transportation costs and rising market demands, as presented by Phoenix Analytics at the anyLogistix Conference 2024. This approach not only reduced costs but also improved service levels and adapted to dynamic market demands.

Another example is the case study by SimPlan AG, which demonstrated how using anyLogistix can optimize supply networks in the building materials industry. By applying advanced analytics and optimization techniques, the company was able to save costs and improve service levels, highlighting the potential for similar optimizations in other sectors.

Recommendations

To optimize your supply chain when trading with Türkiye, consider the following recommendations:

  • Leverage Advanced Technologies: Invest in technologies like AI, digital twins, and advanced logistics software to enhance supply chain agility and efficiency.
  • Harmonize Trade Policies: Ensure compliance with trade policies and regulations, particularly those related to the Turkey-EU Customs Union and other trade agreements.
  • Manage Labor Costs: Carefully manage labor costs and availability, considering the impact of inflation and currency fluctuations.
  • Optimize Transportation: Use efficient transportation methods like LTL shipping to reduce costs and improve delivery times.
  • Forecast Demand Accurately: Implement robust demand forecasting to prepare for changes in market demand and avoid supply chain disruptions.
  • Monitor Geopolitical Risks: Stay informed about geopolitical developments and their potential impact on your supply chain operations.

Conclusion

Optimizing your supply chain when trading with Türkiye requires a deep understanding of the country’s trade landscape, logistics challenges, and the leveraging of advanced technologies. By addressing supply chain agility, efficient transportation, accurate demand forecasting, and compliance with trade policies, companies can effectively navigate the complexities of trading with Türkiye. The success stories of companies that have already optimized their supply chains in Türkiye serve as a testament to the potential benefits of strategic planning and technological innovation in this dynamic market. As Türkiye continues to grow its economic partnerships and strengthen its position in global trade, the opportunities for optimized supply chain operations are vast and promising.

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Previous: Supply Chain Solutions for Foreign Importers in Türkiye
Next: Türkiye’s Fashion and Textile Industry: Opportunities for Buyers

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